Accurist

Established in 1946, Accurist, the official timekeeper of Greenwich meantime, remains at the forefront of Watch Design and Innovation

In 1946, working from premises in St John Street in London's Clerkenwell district, Asher and Rebecca Loftus established Accurist with the intention of creating a brand name of lasting value. Like much of the competition at that time, Accurist watches were made entirely from Swiss components; a positive sales point that guaranteed quality, and which coupled with competitive pricing helped establish our reputation for value.

The past 59 years tell a remarkable story of the development of one of the industry's most famous independent watch companies. With a young and dynamic management team committed to the companies original principles, the future promises to be just as exciting.